First established in the 1970s, Rape Awareness week is a time to speak openly about consent, access to support, and how we can all help prevent sexual harm in our communities.
Across our networks, we shared clear and accessible information about consent. It must be freely given, informed, and can be withdrawn at any time. Sexual activity without consent is considered sexual harm and is against the law. We also reinforced that some people cannot legally give consent, such as those under 16, those who are unconscious or intoxicated, or anyone who cannot fully understand what is happening or feels pressured.
We promoted the availability of specialist medical care for anyone who has experienced sexual harm. Support is available whether the harm was recent or occurred in the past, and regardless of whether police are involved. These services are free and confidential. They can include treatment for injuries, support for STI and pregnancy prevention, and access to emotional care. We also let people know that they can make an ACC claim to access counselling whenever they feel ready.
We also focused on the increasing concern around rough sex and ‘choking’, behaviours that are becoming more common, especially among young people, often influenced by pornography. While these acts are sometimes seen as “normal” or “exciting,” ‘choking’ in particular can cause serious harm. It can restrict oxygen or blood flow to the brain in seconds, leading to unconsciousness, seizures, brain injury, or death. Even if someone agrees to try ‘choking’, they may not understand the risks. Experts are clear: no one can truly consent to something that could result in life-threatening harm.
We made sure to highlight where people can turn for help. The Safe to Talk / Kōrero Mai Ka Ora helpline offers 24/7, free and confidential support by phone, text, webchat, and email. We also shared the national SAATS Service directory, which helps people connect with free, specialist sexual assault medical services across the country. These services are available to people of all ages and genders.
At the heart of Rape Awareness Week 2025 is a message of support, education, and collective responsibility. Everyone has a role to play by listening, sharing accurate information, and helping build a culture where consent is clearly understood and respected.
This week has been about continuing the kōrero and making sure that no one has to face sexual harm alone.